The AI coding wave creates attention gravity. Your job as a Partner is to turn that attention into honest product education with a tracked link. Here is a conversion system you can reuse for posts, threads, videos, and newsletters.
TL;DR conversion formula
1. Macro hook — money — ~$117+/mo savings vs Max when they pool Pro seats they already own.
2. Personal pain — overpaying for Max / AI budget waste (continuity is secondary proof).
3. Product bridge — Power Claude as independent companion tooling that makes the savings real.
4. Proof — screenshot, graph, short demo (live or labeled mock).
5. CTA + disclosure — partner code URL (/r/{code}) + commission disclosure.
Hooks that match search intent (not spam)
| Intent | Hook angle |
|---|---|
| Limits | “Claude Code paused mid-job — again.” |
| Overnight | “My agent fleet died at 3am.” |
| Cost | “I overpay Max seats for reliability I still don’t get.” |
| Multi-account | “Work vs personal Claude — isolation without relay risk.” |
| Skepticism | “Is Power Claude legit? Here’s what it is and isn’t.” |
Long-form structure (blog / LinkedIn)
1. Open with the economic shift (AI coding) in one paragraph.
2. Name the job-to-be-done friction.
3. Explain the product in 30 seconds.
4. Show a graph or dashboard still (labeled if mock).
5. CTA to trial/product + your link.
6. Disclosure + non-affiliation.
Short video structure (15–45s)
| Seconds | Visual | Line |
|---|---|---|
| 0–3 | Face or bold text | “Stop overpaying for Max — keep ~$117+/mo.” |
| 3–12 | Pain demo | Max bill vs Pro-pool savings story |
| 12–25 | Product still / charts | “Power Claude helps *your* Claude Code keep moving.” |
| 25–35 | Mock or live graph | “Partners track Direct vs Scout on the dashboard.” |
| 35–45 | Link card | CTA + disclosure |
Use motion assets: mock-sales-bars.mp4, mock-sales-cumulative.mp4, hero loops — always say demo data if not your live dashboard.
Media kit locations
| Asset | Path |
|---|---|
| Mock sales JSON | media/marketing/partner/mock/partner-sales-mock.json` |
| Charts | …/marketing/partner/charts/` |
| Videos | …/marketing/partner/video/` |
| Live graphs | /partners/dashboard` |
What converts worse than silence
- Hidden affiliate links
- “Guaranteed income” / “get rich this weekend”
- “Bypass Anthropic limits”
- Invented commission percentages
- Multi-level hype for Scout
Related
FAQ
Should I lead with money or product?
Lead with category + pain, close with money honesty.
Can I use mock graphs?
Yes if labeled representative / demo.
How often should I post?
Consistency beats volume. One strong asset/week compounds.
Income not guaranteed. Independent of Anthropic.